Annual press conference of the German Perfumery Association: Expectations Exceeded

Duesseldorf, Germany, 28.03.2011. 2010 was a very good year for the German perfume retail business. Following a deficit of 1.6 percent in 2009 the sector was able to derive above-average benefit from the economic recovery that took place in Germany.

Whereas, according to data from the Federal Office of Statistics, the 3.6 percent in the price adjusted gross domestic product (GDP) was the largest of its kind since German reunification, consumer expenditure in German households increased by a mere 0.5 percent. In this situation, with an increase of around 2 percent, the German perfumery retail business was able to achieve a fairly satisfying result.

Christmas: Snow chaos detrimental to business

Here, the key revenue driver was the strong Christmas trade, which ended with a very satisfying average growth in sales amounting to 3.1 percent. An excellent result considering the state of the weather, as the snow chaos in December 2010 not only affected the German climate, it was also quite a significant damper for retail sales. As a result of the extreme weather conditions a lot of customers found it difficult, if not impossible, to get to the shops. It made no difference whether these were in the city centres, malls, suburbs or small towns; it was the same story everywhere. Whereas business in November and in the run-up to Christmas was particularly brisk, in the period between Christmas and the New Year it more or less came to a standstill.

Sales during the course of the year

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