The 37 year-old Frenchman Vincent Senecat is “Galeries Lafayette” through and through: His professional career began with an apprenticeship in the dependence of the company in Dijon. Afterwards he worked as a salesman in the men´s department, then he was area manager and head of department at the Galeries Lafayette of Montargis and Reims.
In 2004 he became director of Galeries Lafayette Saintes, one year later of Galeries Lafayette Bezier and finally he went to the Galeries Lafayette in Marseille Saint – Ferrêol.
Now, he was appointed the leader of the department store of Berlin.
Vincent Senecat considers his new role as a special challenge: “I am looking forward to the development of the Galeries Lafayette outside of France.
The most important goal for me is to strengthen the service orientation of the house. Our customers should be treated like guests, to feel comfortable and the visit in our department store should be a very special experience for them.
A further goal is to establish the Galeries Lafayette in the Friedrichstraße toward the motto of the Galeries Lafayette “Vive la Mode” to become even more known as a fashion store in Berlin.”
Senecat also continues to focus on events as a customer loyalty tool, furthermore he wants to focus on the own brands of the Galeries Lafayette and to pay particular attention to plan a major renovation on the ground floor of the house.
Vincent Senecat will assume his new role as director of Galeries Lafayette on 1st August 2011, thus replacing his predecessor, Alexandre Liot, who was appointed the Leader of the Galeries Lafayette Marseille, after he was 1,5 years director of the Galeries Lafayette Berlin.
[Text/Photo: Galeries Lafayette]