Niance – Natalia Vodianova acquires shares in Swiss Health & bioBeauty AG. Swiss Health & bioBeauty AG, Zurich, welcomes Natalia Vodianova, supermodel, philanthropist and internationally renowned investor and wife of Antoine Arnault, as a new major shareholder in the company.
Promoting awareness and distribution of Niance
The aim of the commitment is to drive awareness and distribution of Niance, the Swiss luxury brand for beauty and longevity: “As an investor and board member, I will focus on supporting Niance’s mission to deliver tangible beauty and longevity benefits to our customers. We want to expand our reach, especially in Asia and Europe, while exploring new opportunities in markets such as the US and the Gulf region,” said Natalia Vodianova in an interview.
Very familiar with the luxury segment
As the wife of Antoine Arnault, the eldest son of Bernard Arnault, the largest shareholder in the LVMH Group, Natalia Vodianova is very familiar with the luxury segment. Following her involvement with Guerlain and Augustinus Bader, the investment in Niance demonstrates the importance she attaches to the brand for the beauty market.
Milestone for the further development of the Niance brand
“Our growth is based on innovation and the quality and efficiency of our products, which are enjoying increasing popularity worldwide. We are proud that Natalia Vodianova, an internationally renowned and experienced beauty investor, is contributing her expertise and her network. Her commitment is a milestone for the further development of the Niance brand,” explains Marnix Ettema, CEO of Swiss Health & bioBeauty AG, Zurich.
Niance products are currently available in almost 30 countries
Niance products are currently available in 5-star hotels and exclusive speciality shops in almost 30 countries around the world. The brand is particularly impressive thanks to its holistic approach, which enriches the precious natural treasures of the Swiss Alps with state-of-the-art biotechnology for optimum effect and compatibility. The specially developed bio-technology process is considered ground-breaking in terms of the effectiveness and bioavailability of the ingredients.
Natalia Vodianova has already accompanied the market launch of Niance in South Korea
A close relationship developed as a result. In November 2023, Natalia Vodianova accompanied the market launch of Niance in South Korea and took part in an event organised by the “Sheroes Community” in China, Niance’s network of strong female personalities from politics, culture, society and business. “My relationship with Niance and the people in charge has become closer and closer in recent years. I am impressed by the brand’s strong focus on holistic beauty and longevity,” comments Natalia Vodianova on her commitment.
Note: The quotes were taken from the German press release and machine translated.
[Text/Translation: epcnews/Photo: Niance]
