Shiseido and Max Mara new partnership in the fragrance sector. Shiseido and the Italian luxury fashion house Max Mara have announced a long-term partnership in the perfume sector. Shiseido will have the exclusive global licence to develop, produce, market and distribute fragrances under the Max Mara brand. According to both companies, the collaboration is based on shared values and the pursuit of quality, innovation and customer satisfaction.
A new global fragrance partner: Shiseido and Max Mara new partnership
The renowned companies Shiseido and Max Mara have announced a strategic partnership in the perfume sector. Shiseido will have the exclusive licence to develop, produce, market and distribute Max Mara fragrances worldwide. This long-term partnership is designed to strengthen both companies and create innovative products for consumers worldwide.
Shared values and goals: Quality, innovation and customer satisfaction
Masahiko Uotani, Chairman and CEO of Shiseido, emphasises the values that both companies share, including the importance of high-quality products, continuous development and innovation, and a strong corporate culture. Luigi Maramotti, Chairman of the Max Mara Fashion Group, also emphasises the shared understanding of respect, humanity and entrepreneurial spirit. According to the new partners, the partnership promises to create not only growth but also synergies in the fragrance business.
The path to new fragrance innovations and global growth
Alberto Noé, President and CEO of Shiseido EMEA, emphasises the strategic importance of the partnership for the global fragrance portfolio of both brands. The collaboration between Shiseido and Max Mara, with their unique expertise and traditions, promises outstanding fragrance innovation for global customers. According to both companies, the new fragrance partnership marks an important step towards strengthening their position in the global market and growing together.
[Text: epcnews.eu/Logo: Shiseido and Max Mara]
