NPD Group Launches Retail Sales Tracking for Beauty in Germany. Service, set to launch in 2019, will collect point-of-sale data covering both e-commerce and brick-and-mortar sales. – Global information company, the NPD Group, today announced the launch of its Beauty Retail Tracking Service in Germany, a new point-of-sale (POS) service tracking sales of prestige beauty products, including fragrance, make-up, and skincare in Germany.
NPD Group Launches Retail Sales Tracking for Beauty in Germany
This service, set to launch in 2019, will collect point-of-sale data covering both e-commerce and brick-and mortar sales, offering subscribing clients a clear and complete picture of the industry, and an ability to keep up to date on market trends. They will also be able to access in-depth views of sales volume and market share at the category, brand, attribute, and product level.
Adding Germany to the growing number of countries included
“We are excited to be adding Germany to the growing number of countries included in its Retail Tracking Service for the Beauty industry,” said Martine Ringwald, Senior Vice President, Beauty Europe, The NPD Group. “This is a significant milestone in The NPD Group’s partnership with the industry. We have always been at the forefront of the beauty industry. As such, we owe it to our clients to be present and track the countries that matter most to them.”
Bundesverband Parfümerien: Common aim was to provide better quality sales data
With the addition of Germany to The NPD Group’s growing portfolio of Beauty industry services, the company is now able to deliver data and insights from eight key countries, including France, U.K., Italy, Spain, U.S., Canada, Mexico, and, of course, Germany. The Launch of the Retail Sales Tracking for Beauty in Germany was established in partnership with the German Perfumery Retail Trade Federation, Bundesverband Parfümerien. “Our common aim was to provide better quality sales data to both: our members and suppliers.” Elmar Keldenich, Managing Director of Bundesverband Parfümerien comments.
Spot opportunities for growth and better understand market dynamics
Data reports and analysis from the Beauty Retail Tracking Service will allow clients and retailers to spot opportunities for growth and better understand market dynamics. By utilizing The NPD Group’s timely information on what is selling and where, clients and retailers will be able to better identify opportunities and emerging trends that will give them an edge against competition, guide product development, sales and marketing campaigns, and more.
[Text: EPC NEWS Logo: The NPD Group/Bundesverband Parfümerien]