Douglas launches marketplace for beauty products. Douglas, one of the leading premium beauty retailers in Europe, is launching an exclusive partner programme and becoming the number one marketplace for beauty products in Europe.
Company is expanding its assortment
With this step, the company is expanding its assortment of some 50,000 premium quality products in the Douglas online shop to include brands from exclusively selected partners. “With the Douglas Partner Programme as the heart of our platform strategy, we are expanding our beauty assortment without building up additional inventories. We are offering product worlds of even greater diversity and can thus provide our customers with a unique one-stop shopping experience”, explains Vanessa Stützle, Executive Vice President E-Commerce & CRM.
Douglas launches marketplace – partners must meet high quality standards
In a first step, the Douglas assortment will be expanded by an additional offering of more than 10,000 products from the accessories and natural cosmetics segments, such as products from natural cosmetics supplier Talea and fashion accessory supplier Brandfield. Furthermore, around 20 other exclusive partners, including parfumdreams, are getting ready to sell their products via the Douglas online shop in Germany. Meanwhile, Douglas is also negotiating with a further 100 potential partners. The exclusive programme partners are carefully curated and must meet high quality standards.
Customers can browse for their beauty products as usual
Customers can browse for their beauty and lifestyle products on the Douglas online shop as usual. They will be informed upon check-out, whether Douglas or a partner is shipping the purchased products.
…decisive phase of our digital transformation
“Platform economy is the business model of the future. With the launch of the marketplace and its partner programme, we are ringing in the decisive phase of our digital transformation: Douglas is becoming a platform, which allows us to successfully consolidate our position as the number one beauty destination”, says Tina Müller, Douglas Group CEO.
Programme will be introduced in Germany
The partner programme will be introduced in Germany and successively rolled out to further international Douglas markets.