Douglas launches online booking platform for beauty services and treatments. The platform will initially be available in Berlin from March 2019. Cities across Germany will be added. Six Douglas stores in Berlin and around 80 external beauty salons already included.
Douglas will launch a new online platform in March that allows customers to schedule hairdressing and cosmetics appointments in Berlin. Quick and easy appointment scheduling Douglas Beauty Booking allows customers to filter hairdressing salons and beauty studios in their vicinity according to personal criteria and to find salons that meet their needs around the clock. Once registered, they can easily schedule or cancel appointments – even outside regular opening times.
Douglas stores and external salons
Douglas Beauty Booking gives customers access to services at selected Douglas stores as well as local hairdressing and beauty salons, including those run by Dennis Creuzberg, Udo Walz and other icons of the hairdressing industry. These have been selected in accordance with stringent criteria to guarantee customers the high service quality that
they have come to expect from Douglas.
Mueller: Future belongs to those who can provide customers with unique experiences
“In the beauty business, the future belongs to those who can provide customers with unique experiences. For us, this also includes services such as beauty treatments, professional make-up and exclusive hair styling. With Douglas Beauty Booking, we are the first retailer to create a marketplace for beauty services, underscoring our innovation leadership,” says Tina Müller, Douglas Group CEO.
Douglas launches online booking platform –
test & learn approach
Similar to other innovative start-ups, Douglas Beauty Booking will initially be launched in one city – other German cities will follow. The first step will be taken in Berlin in March 2019, with six participating Douglas stores and some 80 external beauty salons already included. In January, a test phase with a selected group of test customers was completed. Douglas sees the project as an extremely well-prepared experiment, and is pursuing a test & learn approach that is widespread in the start-up industry.
Douglas Beauty Booking establishes Douglas in the service sector
Douglas Beauty Booking establishes Douglas in the service sector “These days, our customers consider beauty to be more than just buying products. They also want to take advantage of high-quality beauty services and treatments on a regular basis. With Douglas Beauty Booking, we are taking another key step in becoming the No. 1 beauty destination for our customers,” says Jessica Koch, Director New Business at Douglas. “Our expanded service competence will also have a positive effect on visitor
frequency in the medium term.”
Douglas and Shore – a strong team
Douglas Beauty Booking is the result of a successful partnership between Douglas and Shore, a leading supplier of cloud-based business solutions. Shore has provided participating beauty and hairdressing salons with its comprehensive calendar solution for online appointment management. Nikbin Rohany, Managing Director of Shore: “With our extensive range of products for salon owners, we bring premium service providers together with customers who demand the very highest standards in service and quality. With our business solution, we are pleased to be able to support beauty salons in acquiring and retaining clients while also making it easier for Douglas customers to find qualified suppliers and book their beauty and hairdressing appointments.”
Further information availlable at: www.douglas.de/beautybooking