Douglas launches contest for beauty brand and tech start-ups

Douglas launches contest for beauty brand and tech start-ups.  Douglas, one of Europe’s leading beauty retailers, has launched the #FORWARDBEAUTYChallenge – a contest for promising beauty and retail technology entrepreneurs to pitch their ideas that will enhance how Douglas serves its customers now an in future.

Douglas launches contest for beauty brand and tech start-ups

In line with its #FORWARDBEAUTY strategy, Douglas is focused on providing excellent customer experience both online and in stores. As the beauty industry is one of the most progressive and disruptive industries in the world, the contest allows Douglas to drive innovation by  developing and investing in high potential start-ups, and ultimately shape the best beauty retail experience of tomorrow.

Müller: New way to discover untapped potential

“The challenge is a new way for us to discover untapped potential – from independent beauty brands of the future, to technologies that could completely revolutionize our retail offering. The #FORWARDBEAUTYChallenge gives bright minds a stage to develop their full potential and ensures Douglas continues to offer the most innovative beauty retail experience for our customers”, states Tina Müller, CEO Douglas Group.

Beauty and retail technology start-ups are invited to enter the contest

Beauty and retail technology start-ups are invited to enter the contest, with a selected ten being invited to participate and pitch their idea to a panel of esteemed judges including Douglas Group CEO, Tina Müller, InStyle Germany Beauty Director Eva Jost, and Dr. Joerg Karas, CEO of Schwan Cosmetics.

Karas: …milestone in marking the future of this industry

“I am thrilled to be part of this event, and for Schwan Cosmetics to work together with Douglas. It truly is a milestone in marking the future of this industry, and highlights just how important it is for retailers and partners to work closer together to shape the future”, comments Dr. Joerg Karas, CEO Schwan Cosmetics.

Jost: …amazing opportunity for any up-and-coming beauty brand

Eva Jost adds: “This is an amazing opportunity for any up-and-coming beauty brand who dreams of being accessed by millions of Douglas customers. Likewise, for beauty tech entrepreneurs, it’s not every day that your service could be implemented across over 2,500 stores or online shops in 19 countries.”

Ten entrants will be shortlisted by the judges to a final four

Over the course of the two days, the initial ten entrants will be shortlisted by the judges to a final four. The final four will work closely with a team of expert mentors to refine their idea, and pitch in a final presentation to the judging panel who will select the winner. The winning idea of the #FORWARDBEAUTYChallenge will receive ongoing support from Douglas via incubation, acceleration or implementation – depending on the stage of the idea’s development.

Contest will take place at Douglas HQ on 16-17 November

The #FORWARDBEAUTYChallenge will take place at Douglas HQ in Düsseldorf, Germany, on 16-17 November, 2018. Entries can be made at www.forwardbeautychallenge.com. Entries close Monday 22 October, 2018 CET 12:00PM.

[Text/Graphic: Douglas]

 


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