POMELLATO LAUNCHES OWN FRAGRANCE WITH ICR-ITF GROUP AS PARTNER

Milan, December 2011: Pomellato S.p.A. and ICR-ITF Group announce that they have just signed a multi-year exclusive worldwide licensing agreement for fragrances. ICR-ITF Group will produce, create, develop and distribute the new fragrance lines of the Milanese jewelry maison. September 2013 is the date for the debut of Pomellato’s fragrance on the Italian and international market.

The first eagerly-awaited Pomellato fragrance will be a sensorial expansion of brand values and personality and is inspired by its irreverent, elegant, sensual jewelry. It is a new Pomellato sensation to wear and take with you wherever you go. Seeking a partner with the same cultural affinity to be able to successfully develop this strategic project, Pomellato ultimately chose ICR and ITF, Italian companies that are leaders in the perfume industry and, thanks to ICR’s production capacity and ITF’s strategic distribution capabilities, are able to ensure product development that focuses on quality and service.

“The chemistry between people and companies is always at the basis of successful partnerships, especially in fragrance licensing! We have an excellent relationship with ICR
and ITF and with the Martone family. I am convinced that together we will develop a special, innovative fragrance,” said Andrea Morante, CEO of Pomellato.
“The partnership with one of the most creative and dynamic companies in the jewelry sector is a source of satisfaction for us. We are excited about interpreting a new product and expressing a style that is new for our group,” said Roberto Martone, ICR-ITF President. “I know that our creativity and production capacity can best interpret the unique personality of the Pomellato brand. This partnership will distinguish itself for its amazing style, innovation, and pursuit of perfection.”

[Text/Logo: POMELLATO/ITF]

 

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