Study: The European Gray Market of Fine Fragrances

The 2011 edition of an in-depth survey on selective distribution – issued by the Bundesverband Parfümerien e.V. and the Fédération Européenne des Parfumeurs Détaillants – analyzes the availability of fine fragrance brands at non-qualified online retail.

In focus are 50 popular brands and 484 brand lines. The survey clearly indicates which brands care for their selectivity – and which could do more. As well, the benchmarking shows the existence of typical diversion patterns and their impact on the qualified supply chain.

The full report can be obtained for 820,- € plus VAT and postage at either +49.211-30181870 or