Estée Lauder Companies – Aude Gandon appointed Chief Digital & Marketing Officer. The Estée Lauder Companies has announced the appointment of Aude Gandon as Chief Digital & Marketing Officer (CDMO), effective 1 August 2025. In this newly created role, Gandon will lead the company’s digital and marketing transformation and oversee global digital commerce and marketing strategies. With her extensive experience in digital transformation and marketing leadership roles, Lauder believes she is ideally suited to strengthen customer engagement and drive growth across Estée Lauder’s renowned portfolio of brands.
Estée Lauder Companies – Aude Gandon appointed Chief Digital & Marketing Officer
The Estée Lauder Companies has created the position of Chief Digital & Marketing Officer to drive its evolving consumer-centric strategy. Aude Gandon will assume this role in August 2025, reporting directly to CEO Stéphane de La Faverie and joining the leadership team. The appointment reflects the company’s focus on strengthening marketing as a key driver of commercial growth and improving its digital ecosystem.
Enhancing the customer experience at all touchpoints and increasing brand value
Gandon will be responsible for precision marketing, creative operations, consumer insights, visual merchandising, omnichannel media strategy and global consumer care. In addition, she will oversee global digital commerce and work with regional leaders to drive online performance. This broad remit aims to improve the customer experience at all touchpoints and increase brand value through creativity and data-driven precision.
Aude Gandon brings extensive experience from previous positions
Aude Gandon brings extensive experience from previous positions, most notably as Global Chief Marketing Officer at Nestlé. Prior to joining Nestlé, Gandon held leadership positions at Google, including Global Managing Director for Platform & Ecosystems, where she led integrated brand and creative strategies across five continents. Early in her career, she held senior positions at global advertising agencies such as Publicis Worldwide, McCann and Leo Burnett, working with leading clients in the beauty and luxury industries, including L’Oréal, P&G Beauty and LVMH.
Vision for the future of prestige beauty marketing
In a statement, Gandon expressed her excitement about joining Estée Lauder Companies, highlighting the opportunity to drive digital and marketing-related transformation at a leading prestige beauty company. She emphasised the importance of adapting to changing consumer behaviour and enhancing digital capabilities to deepen customer engagement and drive growth across brands and channels. According to the company, her leadership style combines visionary thinking, digital expertise and creative insights, enabling her to guide Estée Lauder through the complexities of the digital age while preserving the prestige and heritage of its brands.
Beyond her corporate responsibilities, Gandon is actively involved in industry associations
Beyond her corporate responsibilities, Gandon is actively involved in industry associations. She was a member of the board of directors of CAPSUM, a developer of skin care and make-up formulas, and is currently a member of the board of directors of the World Federation of Advertisers, where she represents Europe and chairs the Global CMO Committee. She is also a member of the Amazon Ad Council and the Meta Client Council, reflecting her strong commitment to digital advertising and marketing innovation.
About The Estée Lauder Companies
The Estée Lauder Companies is a leading global manufacturer and marketer of skincare, makeup, fragrance and hair care products. Its portfolio includes renowned brands such as Estée Lauder, Clinique, M·A·C, La Mer, Jo Malone London, Tom Ford and many others. The company operates in approximately 150 countries and has a strong presence in the luxury and prestige beauty markets.
[Text: epcnews/Photo: Estée Lauder Companies]
