NOBILIS GROUP acquires majority stake in TMC Nordic. The NOBILIS GROUP, a major beauty distributor in the DACH region, has acquired a majority stake in the Scandinavian distribution company TMC Nordic. This acquisition strengthens the NOBILIS GROUP’s expansion plans in Northern Europe and includes a joint development of the go-to-market strategy for luxury and niche brands. TMC Nordic, led by co-founder Heidi Behrens, brings over 20 years of experience in the Nordic markets. TMC Nordic is currently active in Denmark, Sweden, Norway and Finland.
NOBILIS GROUP acquires majority stake in TMC Nordic
The NOBILIS GROUP, an owner-managed and independent beauty distributor, recently made a significant strategic decision. As part of its expansion strategy, the group has acquired a majority stake of 65 percent in TMC Nordic. However, this acquisition is still subject to approval by the competition authorities, which is not uncommon for such takeovers.
Partnership of equals – NOBILIS GROUP and Gebr. Heinemann provide strategic and operational support
The acquisition of the shares will be implemented in the spirit of a partnership of equals – a collaboration that, despite the majority shareholding, is based on mutual trust and a common goal of long-term growth. In the future, a supervisory board with equal representation will be set up to represent the common interests of both shareholders – NOBILIS GROUP and Heidi Behrens – equally. In the future, the company will be operationally and strategically supported by the NOBILIS GROUP and its co-shareholder Gebr. Heinemann / Hamburg, who together want to expand TMC’s position as a leading partner for niche and luxury brands to all Nordic markets and drive the sustainable development of the organisation.
Further strengthening and complementing the position in the Nordic countries
‘We are convinced that our brand partners need a strong sales and service organisation to be successful. Reliability, predictability, long-term thinking and strategic added value are key requirements. The NOBILIS GROUP and TMC Nordic not only share these values, but also enjoy an equally high reputation in their cooperation with their brand partners. This common ground makes our two companies an ideal match,’ explains Udo Heuser, CEO and Managing Partner of NOBILIS GROUP.
Heidi Behrens, CEO of TMC Nordic, adds: ’TMC Nordic has become a preferred partner for brands and retailers looking to establish a strong presence in the Nordics. By creating value for our business partners and employees, we ensure relevance and goal orientation. With our more strategic approach, we have found new ways to offer our stakeholders above-average growth. To ensure continued growth, we will expand our capabilities and further strengthen our position in the Nordics by partnering with NOBILIS GROUP and Gebr. Heinemann. I am very much looking forward to this new partnership and to a successful and meaningful future together,’
TMC Nordic is an established distributor – founder Heidi Behrens continues to hold 35 per cent of the shares
TMC Nordic is an established distributor specialising in international beauty brands. The company was co-founded by Heidi Behrens and brings over 20 years of experience in the Nordic markets of Denmark, Norway, Finland and Sweden. This experience could prove particularly valuable in the further development of sales strategies within the NOBILIS GROUP. Behrens will continue to hold 35 per cent of the shares in TMC Nordic after the acquisition and will contribute her expertise and market knowledge to the group.
Optimising and expanding the strategy for luxury and niche brands
A key objective of the NOBILIS GROUP in connection with TMC Nordic is to optimise and expand the go-to-market strategy for luxury and niche brands. The group aims to position itself as the leading point of contact for prestige and luxury brands in Scandinavia. This could not only help to increase sales, but also strengthen brand presence in a highly competitive European market. Through the acquisition of TMC Nordic, the NOBILIS GROUP is targeting significant revenue growth. For the Nobilis Group, this is a further step towards establishing itself as a leading European powerhouse in the beauty segment.
Dynamic changes within the beauty industry
The acquisition of TMC Nordic by the NOBILIS GROUP illustrates the trend towards centralisation of dynamic changes within the beauty industry. It is expected that the partnership between the two companies will contribute to a stronger market positioning of the Nobilis Group in Scandinavia and potentially provide further impetus for growth in the luxury and niche brands sector. At the same time, a strengthening of the brand presence in Scandinavia could also have positive repercussions on the German market, as trends and demand are often quickly adopted across national borders.
[Text: parfuemerienachrichten/Image: Nobilis Group]