BEAUTY DÜSSELDORF 2020 cancelled – New Date in May 2021. After close consultation with the co-organiser, associations and partners Messe Düsseldorf has decided that the trade fair duo BEAUTY DÜSSELDORF und TOP HAIR Düsseldorf scheduled for September 2020 will no longer take place this year. The next BEAUTY DÜSSELDORF, the leading meeting point for Cosmetics, Nail, Foot, Wellness & Spa, will be held from Friday, 28 May 2021, to Sunday, 30 May 2021.
Overlapping by two days TOP HAIR 2021
Overlapping by two days TOP HAIR – DIE MESSE Düsseldorf, Europe’s leading event for hairdressers, will run on Saturday and Sunday, 29 and 30 May 2021.
BEAUTY DÜSSELDORF 2020 cancelled – Lifestyle trade fairs cannot be staged as usual
Explaining the situation Werner M. Dornscheidt, President & CEO of Messe Düsseldorf GmbH, says: “Although in our federal state of North Rhine-Westphalia it has been possible to hold trade fairs and special-interest congresses again since 31 May 2020, we have to rate each project individually. Due to the effects of Corona and the additional regulations in the cosmetics sector our two lifestyle trade fairs cannot be staged as usual at the present point in time.”
Live treatments and demonstrations involving people to ensure a high-profile event character
Forming an integral part of the two events is an extensive programme of shows, workshops and congresses designed to ensure a high-profile event character and to make a visit to these trade fairs an experience. At BEAUTY and TOP HAIR live treatments and demonstrations involving people are centrestage. “At both trade fairs our exhibitors usually demonstrate the latest trends and body treatments live at the stands thereby turning the exhibition halls into an emotionalising third place. We have not taken this decision lightly but there is currently unfortunately no alternative to this.”
[Text: epcnews/Photo: BEAUTY DÜSSELDORF]