Douglas reopens Frankfurt flagship store. With five floors and 2,377 square meters, the largest Douglas store in Europe shines out in new splendour: the two upper floors of the flagship store on the Zeil, Frankfurt’s main shopping street, had been reopened on the 9th of October following an intensive overhaul. In future, the flagship store will present itself as a prime destination for beauty: from highly effective skincare with expert and trend brands, to natural cosmetics and food supplements, innovations in the medical beauty sector and well-known cosmetic brands, the customer will find an exhaustive range of beauty products to choose from.
Douglas reopens Frankfurt flagship store – largest Douglas store in Europe
The shopping experience will be complemented by a unique diversity of beauty treatments offered in a variety of treatment booths. In this way, Douglas pursues its investment strategy and has achieved another milestone in its #FORWARDBEAUTY strategy.
Unique range of products and new consulting and service concept
“The flagship store in Frankfurt offers a unique range of products and a completely new consulting and service concept far surpassing what retailers usually have to offer. We surprise the customer, move ahead in our development, and underpin our understanding of and stand on individual beauty,” says Tina Müller, CEO Douglas Group.
Floors thematically divided into segments
While customers will find scents for women and men as well as decorative cosmetics in the basement, ground and first floors, the second floor of the store will, in particular, present high-quality skincare and expert brands. These will be thematically divided into segments such as “Natural” (e.g. Oliveda, Douglas Natural or Origins), “Lab”, with Dr. brands and dermatological brands (e.g. Dr. Dennis Gross, Dr. Barbara Sturm or dermalogica) and “Korean”, with Asian beauty brands (e.g. Dr. Jart, Dewytree or Neogen).
Début in the area of personalized skin care concepts
In addition, the flagship store will offer a special début in the area of personalized skin care concepts: with Skinmade, a type of mini-factory for personalized skincare, developed by the Fraunhofer Institute in cooperation with Dermatest GmbH, customers can have their own personalized face cream created exclusively and directly on site at Douglas. Different skin scanning tests determine the skin condition to compose a cream that is customized to the individual requirements with precisely the right mix of ingredients.
Douglas reopens Frankfurt flagship store – Quick treatments and beauty services
Quick treatments will also be available in all areas of the store. The third floor of the store will be dedicated to beauty services. It will house a hairdressing salon, a Blow Dry Bar and a large beauty spa area: six treatment booths will offer facial and body treatments as well as manicures and pedicures. The treatment rooms can also be booked by brands for their services.
Beauty Academy – special events and services
With its Beauty Academy, Douglas will offer an exclusive platform to invite customers to special events and services and also experience
product applications by its own experts on location.
Flagship store is a further design highlight
The design language of the flagship store reflects Douglas’ new and modern orientation and showcases the luxurious transformation of the two modernized floors. Bright and pastel colours meet natural materials such as marble and maritime pine, and metals such as brass, all blending into a harmonious design image. Following the launch of the Douglas store in Kampen on Sylt and the introduction of the new Douglas PRO store concept in Hamburg, the flagship store is a further new design highlight.
60313 Frankfurt am Main