Douglas: German Federal Cartel Office approved the acquisition of parfumdreams

Douglas CEO Tina Müller and Kai Renchen
Douglas CEO Tina Müller and Kai Renchen MD and founder of parfuemdreams [Photo: Douglas]

Douglas: German Federal Cartel Office approved the acquisition of parfumdreams. Douglas welcomes approval of the acquisition. The German Federal Cartel Office today unconditionally approved the acquisition of a majority stake in Parfümerie Akzente with its online shop parfumdreams by Douglas.

Douglas: German Federal Cartel Office approved the acquisition of parfumdreams

Tina Müller, CEO of Douglas, said: “The decision of the German Federal Cartel Office is good news for Douglas. We are pleased that the acquisition of parfumdreams was approved so quickly and without conditions. This gives us the go-ahead for the transaction, which we expect to close this summer. The acquisition of parfumdreams will strengthen our e-commerce business in the long term. This is an important milestone in the implementation of our future strategy #FORWARDBEAUTY.”

Domestic market Germany – parfumdreams operates in ten European countries

Parfümerie Akzente owns parfumdreams – an online shop founded by Kai Renchen in 2004 – as well as 28 brick-and-mortar stores in Germany, most of them in the south-western region. Driven by its robust online business, the family-run enterprise has grown rapidly in recent years. With its 450 employees, Parfümerie Akzente generated net sales of around 75 million Euros in 2017. In addition to its domestic market Germany, the online shop parfumdreams operates in ten European countries including the Netherlands, Belgium, Italy, Spain and France.

[Text: epcnews/Photo: Douglas]

 


Douglas acquires parfumdreams and strengthens German and European e-commerce business