Douglas acquires parfumdreams and strengthens German and European e-commerce business

Douglas acquires parfumdreams and strengthens German and European e-commerce business. Douglas acquires a majority stake in German beauty retailer Parfümerie Akzente with its successful online shop parfumdreams from owner family Renchen. Two-brand strategy envisaged: parfumdreams to … Continue reading Douglas acquires parfumdreams and strengthens German and European e-commerce business