InterCHARM MILANO, the B2B trade show that reflects the current competitive scenario in the beauty world, will be bringing many distinguished reporters to fieramilanocity from 6th to 8th October 2012 for its third edition and will be launching a mini web-series called Beauty Secrets.
A team of beauty bloggers will be the characters in a series of episodes featuring the various different areas of the trade show, involving the professionals who will be sharing their expertise during InterCHARM MILANO and making their precious contribution to the series. Beauty Secrets will open an unexpected and curious window onto one of the most eagerly-anticipated trade shows of the Autumn/Fall season in Milan.
During the three-day trade show, beauty bloggers and influencers will be following the main activities and events at InterCHARM MILANO (HAIRWORLD 2012, INTERNATIONAL SCHOOL CHAMPIONSHIP, Milano Hair Show, HAIR Spotlight, CHARM MakeUp, InterCHARM MILANO Beauty Congress and CHARM eXperience), documenting everything with photo and video cameras, and also allowing those who will not be able to attend to discover the secrets of the beauty professionals.
Beauty Secrets will make it possible for people to follow the trade show via the bloggers, the beauty aficionados, who will be giving their own interpretation of the exhibition and presenting all the very latest, live from InterCHARM MILANO, with short videos and photos, sharing content in real time via the web and social networks.
It will be possible to follow the series on trade show days on InterCHARM MILANO’s YouTube channel, Facebook and Twitter.
[Text/logo: InterCHARM MILANO]