YVES SAINT LAURENT BEAUTE OPENS FIRST STAND-ALONE BEAUTY BOUTIQUE IN HONG KONG

YVES SAINT LAURENT BEAUTE OPENS FIRST STAND-ALONE BEAUTY BOUTIQUE: Yves Saint Laurent Beauté is opening its first stand-alone Beauty Boutique in Hong Kong. The opening comes at a key time for the brand, as it rolls out its presence in Asia, a major strategic avenue for international expansion leading up to the launch in China over the first half of 2013.

The opening of the new Boutique is one in a line of very strong moves for the Asian market: a brand relaunch in Taiwan in 2011 and the relaunch of the brand in Singapore and Korea by the end of 2012. The boutique was conceived by the very talented designer Noe Duchaufour-Lawrance.

“The concept which has been developed for 3 years for the YSL architectural identity pays homage to the couture designer Yves Saint Laurent .The principal of this architecture resumes a hidden richness open to a select few in a closed-door intimacy. A black, massive monolith reveals a gold core in a game of pure geometry, a daring construction of asymmetry and proportion. For the YSL boutique , this concept is opened with a specific/singular language to each segment :  skin-care, perfume and make-up » said Noé Duchaufour-Lawrance.

YVES SAINT LAURENT BEAUTE OPENS FIRST STAND-ALONE BEAUTY BOUTIQUE

Having partnered Yves Saint Laurent Beauty since 2009, working on the brand’s retail design identity and on packaging, he is taking the YSL Beauty design a step further with the opening of the brand’s first stand-alone Beauty boutique in Hong Kong at the end of July 2012.

The 600 sq ft boutique, located on the ground floor of Pacific Place, one the most famous shopping malls in Hong Kong, will feature the newest expression of Yves Saint Laurent in Make-Up with a “dramatic” make-up consultation area, and in fragrances with a new olfactory discovery path (including new fragranced ceramics).

“Asia for us is strategic to position the brand in the top 5 selective brands in the mid term”, said Stephan Bezy, International General Manager of Yves Saint Laurent Beauté. “We are thrilled to continue our partnership with Noé Duchaufour-Lawrance and to open this exciting beauty boutique in Hong Kong.”

[Text/photo: Yves Saint Laurent]


Be the first to comment

Leave a Reply