BEAUTY DÜSSELDORF 2025 – Innovations and Insights. The BEAUTY DÜSSELDORF 2025 trade fair showcased the latest innovations, trends, and networking opportunities for professionals in the German beauty industry from 28 to 30 March 2025. With over 1,200 exhibitors and 45,000 visitors, the event presented a diverse array of masterclasses and competitions, cementing its reputation as a key platform for professionals in the cosmetics and perfumery sectors. The fair emphasized the importance of continuous education, networking, and the introduction of new products and concepts.
BEAUTY DÜSSELDORF 2025 – Paramount event for professionals in the beauty industry
BEAUTY DÜSSELDORF 2025 has once again established itself as the paramount event for professionals in the beauty industry. Held from 28 to 30 March 2025, this influential trade fair attracted more than 1,200 exhibitors from 27 countries and approximately 45,000 trade visitors from over 68 nations. The scale and diversity of the event underscored its significance in both the German and international markets, making it an essential calendar event for professionals in the cosmetics, nail, foot, wellness, and spa sectors.
According to Hannes Niemann, Director of BEAUTY, the event provided an invaluable platform for beauty industry experts. The attendance figures and myriad of innovative concepts presented confirm the dynamism and future potential of the sector, emphasising the critical role of such gatherings.
Continuous Education – 150 masterclasses, workshops, and keynotes available across six expert stages
A prominent feature of BEAUTY DÜSSELDORF was its dedication to continuous education, with over 150 masterclasses, workshops, and keynotes available across six expert stages. These sessions explored current beauty trends and advancements. One notable segment, the Beautyfull SKIN Stage, highlighted cutting-edge longevity research and showcased modern skincare solutions aimed at combating the visible signs of ageing. Topics such as neurocosmetics, Green Beauty, and science-backed product developments were discussed, placing skin health and sustainability at the forefront.
The other stages, including BEAUTY full NAILS and BEAUTY full FEET, offered insights into nail design and pedicure expertise, respectively. The BEAUTY Business Stage provided valuable guidance on social media marketing, branding, and effective salon management. A new addition, the BEAUTY PLAZA, served as a vibrant meeting point for innovative displays, live demonstrations, and discussions amongst industry insiders, rapidly becoming the fair’s nucleus of creativity.
Contest Highlights: Make-up ARTIST AWARDS, Permanent BEAUTY Masters and Nailympia Germany
Among the many events, the inaugural Make-up ARTIST AWARDS stood out, showcasing the prowess of international make-up artists competing across various categories. Esteemed judges, including industry stalwart Val Garland, raised the profile of the competition, bringing excitement and visibility to the talents on display. Furthermore, the established contests such as the Permanent BEAUTY Masters and Nailympia Germany underscored the fair’s commitment to recognizing excellence in the areas of permanent make-up and nail artistry.
The presentation of the prestigious Golden Mask for Make-Up Artistry to Florian Ferino was a memorable highlight, attesting to the event’s role in promoting artistic achievements within the industry.
BEAUTY DÜSSELDORF 2025 – Positive Feedback from Exhibitors
Exhibitors at BEAUTY DÜSSELDORF expressed overwhelming satisfaction with their experiences at the trade fair. Simeon Ruck, Managing Director of HELLMUT RUCK GmbH, noted the success of their new Nova Pro pedicure device launch and remarked on the positive visitor turnout and engagement at their booth. Christina Drusio, a board member at Dr. med. Christine Schrammek Kosmetik, highlighted the evolution and improved atmosphere at the fair over the past 25 years, particularly praising the integration of food trucks and enhanced offerings this year.
Peter Smeets from Craith Lab commented on the high-quality engagements experienced at the fair, whilst Irina Yalcin of D5 Beauty & Lifestyle GmbH reiterated the importance of face-to-face networking that is irreplaceable by online interactions. Timor Gerlach-von Waldthausen, Managing Partner at Eduard Gerlach GmbH (GEHWOL), underscored the fair’s significance as the largest international platform for introducing innovative products tailored for specialists in podiatry and pedicure retail.
Shaping the future of beauty and cosmetics
The sheer scale and vibrancy of BEAUTY DÜSSELDORF 2025 reaffirmed its status as the leading trade fair in the beauty sector. Its comprehensive educational offerings, engaging competitions, and positive exhibitor feedback reflect the event’s critical role in shaping the future of beauty and cosmetics. For professionals in the industry, participation in such events can be a crucial step toward staying informed and competitive in an ever-evolving market.
[Text: pecnews/Photo: Messe Düsseldorf / ctillmann]
