InterCHARM MILANO 2012 presents NAIL: a total-look show, nail championships and training representing the latest in beauty, fashion and trends

For its third edition, InterCHARM MILANO, the trade show that has already developed a prominent international profile, is developing and implementing new event formats for each different sector, setting itself up as a hub for style, with a panoply of new trends to showcase next season’s new looks. The Nail sector is buzzing with new ideas!

Nail artists and technicians will challenge one another battling ‘brush and nail file’ to win the 4th Italian NailArt Trophy and the 6th Italian Nail Design Championships. Training sessions centered on new ideas and trends in terms of colour, textures, advanced formulation techniques, will enrich the Beauty Congress experience to the advantage of all beauty professionals. There will be a fashion show with preparatory work on the models to go with it, telling the story of how a new total-look is created and what the beautiful woman of tomorrow will look like.

Fashion and trends in a total-look fashion show
Monday 8th October – On the agenda is a whole day dedicated to style, a preview of top trends and musts that define beauty in the future. A fashion show where the real entertainment will be happening backstage. Audiences at InterCHARM MILANO will be able to witness the creation of 6 different total-looks, an interpretation by leading women’s beauty companies of major aspects: clothes, hairstyles, make-up and above all nail art. Aspirational beauty, designed for all women, within their reach.

A day dedicated to trends will complete a high-profile trade exhibition to which major national and international nail brands have already confirmed their presence. Together with a rich programme of events which enjoy the support of a consolidated partnership with Nailpro, the show is able to draw ever wider professional audiences.

4th Italian NailArt Trophy
The 4th Italian NailArt Trophy, the event dedicated to creativity and a necessary step towards the NailArt World Cup qualifications, will have a highly topical theme, in line with this year’s film-based trends: an epic re-reading of the ‘bad female characters’ from some of the most beautiful fairy tales of all time. Charlize Theron, Julia Roberts, Angelina Jolie, the most beautiful witches on the big screen in 2012, will be the inspiration for contestants with the theme witches – spells and magic. For the first time ever, contestants will be able to choose whether to decorate their model’s nails with flat or 3D nail art techniques thanks to the introduction of a new category. Competitions on Saturday 6th October will see art and imagination come together and the results will be in a style to make all our favourite fairytale characters envious.

6° Italian Nail Design Championships
The spotlight will be on technique – cutting, shaping, colour, thickness and shine of the nails – on Sunday 7th October during the 6th Italian Nail Design Championships. Contestants in the ‘Beginners’ and ‘Professionals’ categories will compete for the best nail reconstruction using tips, enhancement and sculptures with the aim of becoming Italian champions and running for the European Master’s Nail-Design Awards, to be held during the BEAUTY FORUM 2012, in Munich, Germany.

[Text/Logo: InterCHARM MILANO]


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