The Cleanest Air on Earth: Symrise Goes Down Under for Pure Inspiration

First India, then China, and now Tasmania: With its most recent scent expedition, the Holzminden-based fragrance designer went in search of the cleanest air on earth. The team brought a wealth of previously unknown scent impressions and profiles back from their trip which will be used to create new fragrances.

Scent expeditions are an important part of the training and education offered at Symrise’s Perfumers’ Academy. With the latest scent expedition, the Company gained new fragrance experiences – literally travelling to the ends of the earth: Tasmania. The fragrance specialists visited various places, including Cape Grim, which according to scientific research has the cleanest air in the world. They also explored the Tarkine Rainforest at the northwest end of the island. This temperate rainforest is home to one of the oldest and most undisturbed plant ecosystems on earth.

Karen Solari, Vice President Home Care Marketing Scent & Care North America, explains: “Based on the results of a recent consumer study, we wanted to concentrate on the concept of purity. That’s why we decided to make the place with the purest air our destination for this expedition. The rainforest, on the other hand, allowed us to experience a plant and scent environment unlike any other, providing us with new horizons for fragrance creation.”

Since the local and protected plants that grow in the area cannot be taken back home for research, the team traveled with its own mobile mini-laboratory. This allowed expedition participants to analyze unusual new scents from leaves, blossoms, tree barks, and grasses directly on location and even begin their creative work right there as well. Fragrances from indigenous plants such as Pink Leatherwood, lichens that grow on coastal rocks, and the wood of the extremely rare Huon pine were collected and now belong to the new expanded repertoire of Symrise’s perfumers.

The results of the scent expedition to Tasmania will now be developed into new fragrance concepts for Fine Fragrances and Home Care and will be introduced to customers in the near future.

[Text: Symrise/Photo:epcnews]