Estée Lauder – Linda Hoeck succeeds Maike Kiessling – New General Manager DACH (Germany/Austria/Switzerland Region). As reported by the German trade magazine parfuemerienachrichten Linda Hoeck will take over the role of General Manager DACH at Estée Lauder Companies on 1 July 2025. She succeeds Maike Kiessling, who is retiring after 20 years with the company. The leadership change is part of a global transformation programme aimed at further strengthening the brand strategy and consumer focus.
Change in management: A new chapter for Estée Lauder DACH
The upcoming leadership change at Estée Lauder Companies in the DACH region marks a significant transition for the company. With Linda Hoeck, the company has appointed an experienced executive who, in her previous role as Commercial Director DACH, had a significant influence on the strategic direction of the brand. Her entry into the management team brings fresh impetus that will support the company on its path of transformation. Maike Kiessling, who has been with Estée Lauder for over 20 years, is handing over the baton after a productive and influential period.
Linda Hoeck: A familiar name in the beauty industry
Linda Hoeck brings with her over two decades of experience in various key positions at Estée Lauder. Her previous responsibilities included retail, education and brand management, giving her a comprehensive understanding of the brand environment and the needs of consumers and retailers. In her new role, she will aim to promote local relevance and commercial excellence within the DACH region. This is particularly relevant as the beauty industry is constantly changing and requires a keen sense of trends and customer desires.
Strategic realignment: Beauty Reimagined transformation programme
The leadership change comes at a time when The Estée Lauder Companies are working hard on their global transformation programme, Beauty Reimagined. This programme focuses on stronger consumer focus, faster innovation cycles and strategic investments in relevant brands and media. Linda Hoeck emphasises that the company wants to keep growing successfully by working more closely with its retail partners and teams.
Estée Lauder – Linda Hoeck succeeds Maike Kiessling: An era comes to an end
Maike Kiessling, an experienced managing director who has had a decisive influence on the development of Estée Lauder Companies in the DACH region, is leaving the stage.
Her commitment to the industry and her ability to strategically bring markets together have shaped the DACH region as an integrated organisation. Kiessling emphasises that the time is right for her to hand over responsibility while emphasising her confidence in the organisation. Her experience and closeness to employees and partners will be difficult to replace.
Challenges and opportunities in a dynamic market
With Linda Hoeck at the helm, Estée Lauder Companies DACH faces challenges in a dynamic market environment. Implementing changes and new strategies requires not only thorough planning, but also the ability to respond flexibly to market changes. The shared vision of Maike Kiessling and Linda Hoeck could help guide the company successfully through this transition.
A forward-looking approach and strategic clarity will shape the joint direction of Linda Hoeck and the established team at Estée Lauder Companies DACH. The coming months will be crucial for initiating change, continuing existing contacts and projects, and maintaining the integrity of the brand’s expertise.
A new course for Estée Lauder DACH brings both challenges and new opportunities
With Linda Hoeck taking over as managing director, Estée Lauder Companies DACH is facing a significant change that brings both challenges and new opportunities. The strategic focus on consumer orientation and agility will be key to positioning the company well for the future. It will be important for players in the German perfumery retail sector and cosmetics manufacturers to closely monitor these developments in order to adapt to the new circumstances and strategies.
[Text: parfuemerienachrichten/epcnews/Images: Estée Lauder Companies]
