Harrods – new e-commerce platform – customer experience across channels and regions. Harrods, founded in 1849, is located in the heart of Knightsbridge and is considered the most famous and prestigious luxury department store in the world. The company has now launched a new e-commerce platform in collaboration with SCAYLE. The partnership aims to provide a seamless and high-quality shopping experience for multiple product categories. The platform is designed to combine the innovative strength of Harrods and SCAYLE. Particularly interesting: SCAYLE GmbH is part of the ABOUT YOU Group.
Harrods already offers online services as well as stores in airports and hospitality destinations
Harrods, founded in 1849, is located in the heart of Knightsbridge and is considered the most famous and prestigious luxury department store in the world. Product categories range from fashion and home accessories to beauty and wellness. In addition to its high street store, Harrods offers a comprehensive online service through harrods.com, as well as airport concessions and hospitality destinations in China and Qatar. The company embraces a philosophy of ‘everything is possible’ to ensure that every visit is a memorable experience for its customers.
Harrods launches new e-commerce platform developed in partnership with SCAYLE
On 29 October 2020, Harrods, the renowned luxury department store, launched a new e-commerce platform developed in partnership with SCAYLE. This initiative is part of Harrods‘ efforts to optimise its customers’ digital shopping experience both online and offline. By integrating state-of-the-art technologies and features, Harrods aims to create a customer-centric platform that is geared to the needs of consumers.
Unified and seamless shopping experience across different channels
The technical infrastructure of the new e-commerce platform is based on the flexible and intuitive solutions from SCAYLE. These include a product information management (PIM) system, a shop management system and an order management system (OMS). In addition, a headless frontend has been developed that makes it possible to design customised brand landing pages. These solutions are specifically tailored to the requirements of the B2C (business-to-consumer) market and aim to provide a unified and seamless shopping experience across different channels.
Creating innovative shopping experiences while providing excellent customer service
The strategic partnership between Harrods and SCAYLE allows Harrods to offer a wide range of products – from fashion and beauty products to food and home accessories – in a coherent and user-friendly way. Kaitlin Innes, Harrods’ Chief Digital and Customer Officer, emphasises that working with SCAYLE enables Harrods to create innovative shopping experiences while providing excellent customer service.
The user-friendliness of the platform is seen as crucial to driving customer engagement and optimising the shopping experience. Harrods recognises the need to adapt to the ever-changing needs of consumers, and this new platform is designed to deliver an answer to these challenges.
An app is set to follow – outlook on future developments
Following the successful launch of the eCommerce platform, SCAYLE plans to provide Harrods with additional high-quality eCommerce services. This includes the introduction of an improved native mobile app, which is set to be launched in the coming months. This app will be part of a comprehensive strategy to ensure a seamless customer experience across a range of channels and regions.
Reaching customers across different geographic regions
The partnership between Harrods and SCAYLE shows that digitalisation in retail is not only necessary but also promising. The ability to reach customers across different geographic regions will be key to a successful future in e-commerce for Harrods and SCAYLE.
[Text: epcnews/Photo: Harrods and SCAYLE]
