InterCHARM MILANO 2011 social media oriented – 24th to 26th September

Important names, unique ideas, perfect timing and an ideal location as well as a leading event organizer are the ingredients that make InterCHARM MILANO one of the benchmark events in the Beauty industry, but all this would not be enough without widespread promotional activities aimed at the players involved.

The second edition of InterCHARM MILANO, scheduled to take place at Fieramilanocity from 24th to 26th September, sees the deployment of resources in a “classic” promotional campaign distinguished by collaborations with over 32 publishers, general press communication, targeted operations with professional schools,  co-marketing operations with specialist magazines and their National and International web portals, strong partnerships with associations and business aggregators … but aimed most of all at direct, personal contact with firms, professional operators and all the opinion makers in the sector.

The big news is CHARM comm.unity comprising “Charm” and “unity”, that is “harmony” and “appeal”, the words that are the rallying cry for anyone whose aim is to create beauty. The community’s goal is to gather as many people as possible with a strong interest in the Beauty Salon, Hair, Nail, Perfumery&Cosmetics and Packaging sectors and accompany them on their way to discovering the main event which celebrates them all.

The amazing potential of social media has allowed InterCHARM MILANO to generate great interest starting with the website which, thanks to its wide range of services, has become a reference point for exhibitors and visitors.

Nothing is more direct than telemarketing and this is why InterCHARM MILANO has decided to make an investment of this kind by directly contacting over 75,000 beauty centers, perfumeries and hairdressing salons, guaranteeing visitors the right motivation and all the right information they need to take part.

In conclusion, a new trade show could not fail to carve its own space on the social network scene. InterCHARM MILANO is currently on Facebook with a profile and a fan page, and every day there is an ever increasing number of contacts showing an interest in taking an active part in the event. Information, games, news, contests are just some of the ideas we have planned for InterCHARM MILANO fans to allow them to interact in a creative and entertaining way.


Beauty Salon, Hair, Nail, Perfumery&Cosmetics
Saturday 24th – Sunday 25th – Monday 26th September
Halls 1-2-4, Fieramilanocity


Monday 26th – Tuesday 27th September
Hall 2, Fieramilanocity

[Text/Logo: InterCHARM MILANO]