Douglas appoints Andreas Bork as new CEO for Germany and Switzerland

Douglas appoints Andreas Bork as new CEO for Germany and Switzerland. Douglas, the leading retailer in the European selective beauty market, has hired Andreas Bork (50) as new CEO for Germany and Switzerland. He will take on responsibility for these two markets as of 1 September 2017.

Douglas appoints Andreas Bork as new CEO for Germany and Switzerland – Working for the French perfumery chain Sephora

Andreas Bork has been responsible for developing and driving complex business and retail strategies throughout his career. Since 2010, he has held different top positions at Burger King, where he played a major role in increasing performance in the DACH region and other European countries with a specific dedication to enriching customer experience. Earlier career steps include working for the French perfumery chain Sephora, where he was in
charge of developing the brand’s international business in Europe, and for Hermès, where he laid the basis for the transformation and long-term growth of the company’s German business. Furthermore, he held leading positions at Star Trac Fitness, Procter & Gamble and McKinsey.

Strong sector knowledge in the luxury goods retail business

“With Andreas Bork, Douglas has won a top executive team member with longstanding experience in managing strong brands and an impressive track record”, said Isabelle Parize, CEO of Douglas. “Besides excellent leadership skills, he possesses strong sector knowledge and is well-versed in the luxury goods retail business. Overall he is an ideal fit for Douglas.”

Willem Duthler will again fully focus on  the Douglas business in the Netherlands

Andreas Bork succeeds Willem Duthler who had agreed to supervise the German and Swiss business in the recent interim period following long term CEO Claudia Reinery. In order to ensure a smooth transition, Willem Duthler will remain in charge of the German and Swiss business until September, before he will again fully focus on advancing and expanding the Douglas business in the Netherlands.

[Text: Douglas/epc; Photo: BugerKing]