Swiss company Brunschwig Holding acquires a majority stake in Zurich-based luxury perfumery Spitzenhaus, thereby strengthening its presence in the luxury segment. The strategic partnership with Bongénie, an established luxury fashion and lifestyle retailer, aims to further expand the concept of curated selection in the high-end beauty sector. This alliance opens up new opportunities for an exclusive shopping experience and underlines the importance of quality, service and innovation in perfumery retail.
Brunschwig Holding strengthens its position in the Swiss luxury market through its stake in Spitzenhaus
Brunschwig Holding AG, a family-run company based in Geneva, has acquired a majority stake in the Swiss luxury perfumery Spitzenhaus. Spitzenhaus, which has been synonymous with a carefully curated selection of luxury perfumes and beauty products for ten years, aims to consolidate and expand its market position with this move. Brunschwig Holding has been active in various luxury segments for decades and operates Bongénie, one of Switzerland’s leading luxury fashion and lifestyle boutiques, among other businesses. The company also owns the Swiss MAX MARA fashion houses, as well as the Geneva-based leather goods specialist Buzzano and Bongénie Sport.
Spitzenhaus and Bongénie: a combination of tradition and innovation
With over 15 boutiques in Switzerland, Bongénie is an established name in the luxury fashion trade and offers internationally renowned designer brands as well as high-quality beauty and lifestyle products. The partnership with Spitzenhaus brings together two companies that stand for quality, exclusivity and first-class customer service. While Bongénie looks back on a long tradition in the fashion and luxury segment, Spitzenhaus has created a niche in the high-end perfumery sector with its innovative concept of curated product selection.
Taking the shopping experience for customers in Switzerland to a new level
The new alliance aims to combine the strengths of both companies and take the shopping experience for customers in Switzerland to a new level. The focus is particularly on personal advice, supported by trained specialist staff and a carefully selected range of products.
Spitzenhaus – curated selection as a recipe for success in perfumery retail
Spitzenhaus’ concept is based on a consistent focus on quality and a curated product selection tailored to the needs of discerning customers. Founder Werner Abt emphasises that continuous training of the team and the high motivation of the employees are crucial to success. Only in this way can the company respond to current market trends and innovations in the beauty sector and offer a range that meets the highest standards. The partnership with Brunschwig Holding opens up new opportunities to promote this concept beyond the existing customer base and tap into new target groups. The philosophy of uncompromising quality and exclusive service remains central to this.
Significance of the strategic partnership for the German perfumery retail sector
For the perfumery retail sector, developments in Switzerland offer an interesting example of how targeted cooperation and strategic investments can provide new impetus in the luxury segment. The combination of fashion and beauty expertise in the top luxury segment, as well as the focus on a curated range, can also serve as a model for differentiation in competition in this country. The increasing importance of personal advice and exclusive product experiences, which was also discussed as a concept for the future at the Perfumery Conference 2025 in Düsseldorf, is underlined by the partnership between Spitzenhaus and Brunschwig Holding.
Outlook: innovation and growth in the high-end beauty segment
Brunschwig Holding and Spitzenhaus see their collaboration as a long-term opportunity to further develop the high-end beauty segment in Switzerland. Werner Abt, Managing Director of Spitzenhaus, emphasises that even after ten years, the project remains exciting and offers many opportunities for innovation. He will continue to work not only on the further development of Spitzenhaus, but also on new innovative concepts. This development highlights the importance of strategic partnerships and clear positioning in the luxury segment. The combination of tradition, expertise and a willingness to innovate can help to successfully meet the challenges of the market in the future and achieve sustainable growth.
[Text: parfuemerienachrichten/Image: Spitzenhaus/Bongénie]