beauty alliance: Stephan Seidel appointed to the supervisory board. The beauty alliance Deutschland GmbH & Co. KG, Germany’s largest perfumery cooperation, expands its supervisory board to include Stephan Seidel. Seidel will now bring his outstanding long-standing expertise in the area of corporate management to the trade cooperation beauty alliance.
beauty alliance: Stephan Seidel appointed to the supervisory board
The beauty alliance is gaining a connoisseur of the industry with over 40 years of experience in the selective cosmetics industry, including 21 years as managing director at Clarins Germany. Mr. Seidel has led all Clarins GmbH brands to outstanding success. Under his leadership, he and his team made the German branch of the French family business one of the most successful participants in the market. He will make this knowledge available to the beauty alliance in the future. “My goal is to help shape the future of the cosmetics market in such a way that all parties benefit from each other,” says Stephan Seidel.
Knowledge should contribute to the beauty alliance being able to meet future challenges successfully
The supervisory board and the management welcome Stephan Seidel to their group. Dirk Cebulla, chairman of the supervisory board of the beauty alliance Deutschland GmbH & Co. KG explains: “His knowledge of the cosmetics markets will help the beauty alliance to successfully meet the challenges ahead. We are very much looking forward to new impulses and cooperation. ”
About the beauty alliance Deutschland GmbH & Co. KG
The beauty alliance Deutschland GmbH & Co. KG, based in Bielefeld, is the largest cooperative corporate group of owner-managed perfumeries in Germany. It represents 231 perfumery retailers and, with 1,100 locations, which meanwhile also have more than 1,000 cosmetic lounges, forms the largest network of perfumeries in Germany. Under the umbrella of the beauty alliance International, based in Switzerland, the beauty alliance is the strongest partner of owner-managed perfumeries with over 2,000 perfumeries in Europe. The YBPN brand, Your Beauty Professional Network, represents professionalism, competence, individual advice, service and a shopping experience in the perfumeries and online. As a cooperation, the beauty alliance offers its members a wide range of services, including central regulation, a central merchandise management system, comprehensive marketing and operational advice. With a total turnover of around 800 million euros, the beauty alliance Deutschland GmbH & Co.KG is the second largest participant in the selective cosmetics industry in Germany.
[Text: epcnews / Photo: beauty alliance Deutschland GmbH & Co. KG]
