TATCHA launches exclusively at SEPHORA in the EU – New impetus for the premium skincare market. The Japanese-inspired skincare brand TATCHA will be available exclusively at SEPHORA in 15 EU countries from August 2025. The brand combines traditional beauty rituals with modern, scientifically proven formulations. For European perfumery retailers, the market entry may offer new opportunities in the growing premium skincare segment.
TATCHA enters the European market via SEPHORA – initially digitally
On 22 August 2025, the skin care brand TATCHA will launch in the European Union – initially digitally via the SEPHORA app and selected websites, and then in SEPHORA stores from 25 August. The launch will take place in 15 countries, including key markets such as France, Spain and Italy. For Germany, this means a new range of products in the premium segment, characterised by a combination of Japanese tradition and modern cosmetics. SEPHORA will act as the exclusive distribution partner to establish the brand in the EU. The partnership is based on a long-standing collaboration and aims to help TATCHA bring its philosophy and product world to a broad European customer base.
Origins and philosophy: Focus on Japanese beauty rituals
TATCHA was founded in 2008 by Vicky Tsai, who became aware of traditional Japanese beauty rituals through a personal skin crisis. After a trip to Kyoto, she teamed up with Japanese scientists to develop formulations that combine natural ingredients from Japan with modern skin biology.
The brand values gentle, plant-based formulas that appeal to both the skin and the mind. The central active ingredient is the Hadasei-3™ complex, a combination of double-fermented rice, green tea and algae, which is considered particularly nutritious in Japanese cuisine. This combination is said to strengthen the skin while allowing you to take a conscious break from your hectic everyday life.
Product portfolio and special features – turning skincare into a mindful experience
TATCHA is launching a selection of its bestsellers in the EU, including The Water Cream, The Rice Wash, The Matcha Cleanse and The Kissu Lip Mask. The products are characterised by their combination of effective ingredients and sensual textures, which are designed to turn the daily skincare ritual into a mindful experience.
Retailers will be interested to know that TATCHA focuses not only on the effectiveness of its products, but also on a holistic brand message that emphasises self-care and mindfulness. This is in line with a current trend in the cosmetics market that goes beyond pure product functionality.
Market launch underscores the growing importance of storytelling and sustainable ingredients
With exclusive distribution at SEPHORA, TATCHA is bringing a brand to the European market that combines Japanese tradition with modern skincare. For European perfumery retailers, this opens up the opportunity to add a brand to their range that is clearly positioned in the Japanese-inspired skincare segment. Cosmetics manufacturers can learn from TATCHA’s approach, which combines traditional beauty rituals with scientific research to create a differentiated product world. The market launch also underlines the growing importance of storytelling and sustainable ingredients in the competitive environment. In addition to product quality, TATCHA also emphasises social responsibility: a portion of the proceeds goes to educational projects for children worldwide, supported by a partnership with the organisation Room to Read.
[Text: epcnews/Image: Sephora]
