Management Shift at DOUGLAS Netherlands and Belgium

Management Shift at DOUGLAS Netherlands and Belgium. The DOUGLAS Group has announced the departure of CEO Willem Duthler and the appointment of Sebastiaan de Jong as the new CEO for the Netherlands and Belgium. On 31 July 2024, the DOUGLAS Group, Europe’s leading omnichannel destination for premium beauty, revealed a significant change in its leadership for the Netherlands and Belgium.

Willem Duthler announced that he would be stepping down as CEO of BENE as of 9 September 2024

After more than 25 years in various roles within the organisation, Willem Duthler announced that he would be stepping down as CEO of BENE as of 9 September 2024 due to personal reasons. His successor, Sebastiaan de Jong, is set to take the reins and lead the company in its efforts to fortify its market presence.

De Jong brings over 25 years of extensive retail experience

De Jong brings over 25 years of extensive retail experience, having held various managerial positions in prominent companies such as the Dutch drugstore chain Etos and retailers Ahold and Intergamma Benelux. His proven track record in driving growth and innovation is expected to be an asset as he leads the DOUGLAS Group in their strategy to enhance customer engagement and extend market reach.

A New Era for DOUGLAS – expertise in the European retail landscape

As the new CEO, de Jong will be responsible for overseeing the company’s omnichannel initiatives, aimed at enriching customer experiences both online and in physical stores. His extensive background enables him to understand the dynamics of retail, which is critical for adapting to changing consumer behaviours and preferences. Sander van der Laan, CEO of DOUGLAS Group, expressed excitement about the transition. He remarked, “I am really happy that we were able to win Sebastiaan for this position. His expertise in the European retail landscape combined with his inclusive leadership style and ability to create strong teams will be instrumental as we continue to bring our strategy ‘Let it Bloom’ to life in the Netherlands and Belgium.”

Management Shift at DOUGLAS Netherlands and Belgium – Van der Laan reflecting on Achievements

Willem Duthler’s contributions to the DOUGLAS Group have been substantial. Joining the company in 1998 as Commercial Manager, he ascended to the role of CEO for the Netherlands in 2005. His leadership has seen the company reach significant milestones, expanding its market presence not only in the Netherlands but also making strides in Belgium. Under his guidance, DOUGLAS established itself as a trusted brand in the premium beauty landscape.

“I would like to thank Willem for his ongoing contribution to the growth of our business – not only in the Netherlands and Belgium,” stated van der Laan. “Willem has built a strong team that was further elevated by his experience. He has been an invaluable leader, showing vision and dedication over the past 26 years.”

[Text: epcnews/Photo: Douglas]