Evelyn Lauder, longtime Vice President and Director of New Products and Marketing of Estée Lauder, died last Saturday at the age of 75. According to Estée Lauder Inc., Evelyn Lauder succumbed to ovarian cancer.
Originally from Vienna, she was, together with her husband, Leonard Lauder, one of the driving forces behind growing her mother-in-law Estée Lauder’s cosmetics company into a global concern.
In addition, next to her many other charitable activities, she was very active in the fight against breast cancer since being diagnosed with the illness in the early nineties. Her name has therefore become closely associated with the most important symbol of the movement, the Pink Ribbon, which she co-developed in 1992.
The Foundation she created for breast cancer research has collected more than 350 million dollars to aid the fight against cancer. Through many educational and information campaigns she contributed significantly to the establishment of public awareness of the disease.