On 1 July 2011, Thomas Seeger-Helbach was appointed new Head of Marketing & Communication at BABOR Cosmetics, one of the world’s leading professional skincare brands. In this newly created position he is responsible for Product Management, Communications and Public Relations and is thus in charge of strategic brand management of the premium cosmetic label at both the national and international level. Thomas Seeger-Helbach reports directly to BABOR CEO Michael Schummert.
A graduate in economics, Thomas Seeger-Helbach comes to BABOR from Mäurer & Wirtz, where since January 2000 as Director Marketing & New Business he was responsible for the entire brand portfolio of the company, which specializes in perfume, fragrance and skincare products. He joined Mäurer & Wirtz in 1996 as a Junior National Key Account Manager and soon after assumed the position of International Key Account Manager. In that capacity, he gathered extensive experience with national and international brands – ideal qualifications, therefore, for providing new impetus at BABOR Cosmetics.
Thomas Seeger-Helbach joins a company that continues to master the balancing act between tradition and innovation in an exemplary fashion. With the wealth of experience it has gained over more than 55 years, BABOR is synonymous with exclusive cosmetic and wellness products, outstanding product quality and high-performance active ingredients as well as professional treatment systems. BABOR is represented by distributors and affiliates in more than 60 countries worldwide.