MÄURER & WIRTZ, one of the leading manufacturers for fine fragrances and bodycare products with a heritage spanning many decades, is pleased to announce a new license partner for the company’s Prestige segment. On 8 March 2011 the Stolberg-based perfume company signed a license agreement with the fashion label windsor. to create a bespoke new perfume range for the label. The range will initially comprise two fragrances.
Perfume creativity and the successful stewardship, management and development of brands are the foundation of MÄURER & WIRTZ’s success. MÄURER & WIRTZ’s unrivalled creative skills and expertise will flow into the creation of perfumes for the windsor. label. The Stolberg-based perfume company has been entrusted with the design of signature fragrances for the label, from the creation of bespoke fragrances to bottle and packaging design, marketing and sales, and will be working closely with the windsor. creative team and the Hamburg-based product designer Peter Schmidt. The first fragrances for men and women will be launched in mid-2012.
The brands windsor.men and windsor.women stand for exceptional tailoring and modern, timeless design. “There are so many parallels between windsor. and our company”, says Dr. Hermann Wirtz, Managing Partner of MÄURER & WIRTZ. “We are united by a long tradition and an exceptional commitment to quality. This shared vision is the ideal foundation for us to create an authentic fragrance for the label.”
“We already have a highly successful cooperation with MÄURER & WIRTZ for our Strellson brand and based on this collaboration we know that MÄURER & WIRTZ is the ideal partner to transform the essence of the windsor. brand into a line of appealing fragrances and successfully market these offerings”, says Reiner Pichler, CEO of the Holy Fashion Group, whose portfolio includes windsor. , JOOP!, Strellson and Tommy Hilfiger Tailored.
For Fabian Krone, Managing Director of MÄURER & WIRTZ, the new cooperation with windsor. is corroboration of the effectiveness of the company’s new strategy: “The strategic relaunch we announced at the beginning of 2011 has seen us adapt in an ideal way to the needs of the market and has given us the strength to continue our growth, especially in the Prestige segment. The licence agreement with luxury brand windsor. underscores this new path.”
Since January 2011 MÄURER & WIRTZ has been operating in three separate strategic divisions: Beauty, Prestige and 4711. In all three units the company is targeting further growth in the national and international markets as well as the acquisition of new cooperation partners.
[Text/Logo: MÄURER & WIRTZ]